Jeff MacKay, Director of Marketing at Brightsquid, is an optimizer with 20+ years of doing, learning, and leading in communications and advanced business technology implementation. For nearly a decade, he has focused on operational efficiency in healthcare, helping thousands of organizations implement more effective processes while also supporting enhanced privacy compliance. A true collaborator, Jeff pushes teams to challenge the status quo, rolling up his sleeves to help implement the resulting innovations. Jeff is a regular conference speaker, student of practical privacy compliance, cybersecurity trends, and technology in healthcare.